When designing and building a website including a blog or news article area can provide many benefits for businesses and for your audience too.
Publishing regular blog content on your website can offer many benefits from increased website traffic, establishing authority in your industry, educating your audience and helping to generate new leads and increase conversions for your business.
Within our blog post below we will look in more depth at the benefits of blogging for your business. Along with ideas for engaging blog content for your business.
It is an important element of your website and marketing strategy to build a wider audience and presence online, with relevant blog articles.
Share Relevant Content
Including blog articles as part of your web design can help to establish your business as an industry leader and help to educate and inform your target audience, whilst increasing your online visibility.
It could be for example, a visitor to your website is still in the discovery stage of the sales funnel, and a relevant blog post giving valuable insights into a new feature, product or service could help to convert them into a purchase or enquiry.
There is a wide range of valuable content that can be included. From sharing company news, such as more about the team and involvement within the local community to help build your brand identity with visitors. Helping blog readers to know more about your business and the the team too.
It gives your business the opportunity to share company news, original and relevant content from your point of view and expertise to educate and help visitors on your website.
With the right blog post content, you can gain a new audience looking to target and increase customer loyalty too.
Industry Expert
Business blogs allow you to position yourself as the expert for your industry and specialism. To blog effectively it is important to include focuses on industry trends, benefits to products/services you offer, whilst ensuring it is still engaging content without a heavy sales push. It should be informative and useful content for the blog readers.
One idea to help position your business as the industry leader, is to create a blog post which details solutions to common problems your customers have experienced in the past. For example, this could be expanding in more detail on FAQs used on other pages on your website.
Visitors will be looking to ensure your business aligns with their own values and will be looking to build trust and familiarity ahead of completing a purchase or enquiry. Particularly, if you offer a high value product which isn’t likely to be bought on impulse, requiring research before making a purchase decision.
When you create valuable content routinely on your business blog, it can help your business to stand out ahead of larger competitors, one of the main benefits of blogging. Establishing your business as the industry leader through engaging blogs that help your target audience.
Increase Website Traffic
Regardless of your industry or sector, as part of all marketing strategies it will likely include the goal to generate traffic for your website from potential customers, and increase enquiry levels and improved conversions for your business. To ultimately increase sales, revenue and profit .
Business blogging as part of your online marketing strategies can help benefit your organic search traffic from search engines. This is achieved through ensuring any blog article is focused on relevant content and keywords for your potential customers and target audience.
With the right focus and knowledge, your website should appear in search engines for relevant searches which you are looking to target with your search engine marketing.
Having a business blog is one important element to help you appear in the relevant search engine results pages, provided creating content targeted in the right way for your audience.
Keyword Research
It is important to take the time to do your keyword research to know what your competitors rank for and to discover relevant keywords you wish to target for appearing top in the search engine results page.
This will help to shape and structure your content strategy for your own blog, to create high quality content when share business news and topical blog posts, which is relevant for your target auidence.
When start blogging won’t see an immediate impact in the search results. It it is essential for search engine optimisation to continue regularly posting relevant blog articles to help build your online visibility. Focusing on relevant keywords for your target audiences.
To reap the best rewards from your marketing efforts to boost your organic traffic, it is recommended to ensure any blog article is unique, original quality content and shares your business point of view.
Whilst ensuring keywords are not crammed into the business blog. Blog readers want to learn from your article in a genuine way.
Utilise For Other Marketing Channels
One of the fantastic benefits of blogging for businesses is the ability to then maximise that content on other marketing channels. This can be done in many ways to help benefit business growth even further. Any blog post can then be used for social media marketing too. Sharing onto each social platform.
In doing so, this helps to direct more traffic to your website from your relevant audience and followers, maximising your existing preferred marketing channel such as Facebook, Instagram, LinkedIn.
It also benefits your marketing strategy by having ready to go content to use for your social media accounts. For example, you can repurpose blog content into bitesize chunks to create content for multiple posts on your social media channels.
Blog posts can also be used to generate ideas for other areas of your content marketing strategy, for example to create YouTube videos or long form content for reels or a series of shorter posts or stories. Without the need to generate that idea from complete scratch.
Successful businesses will take each opportunity to utilise the blog content created as part of your web design to benefit other areas of your marketing strategy, not just for organic search results.
Helping you to reach an even wider audience and maximise the time taken creating valuable content for your website, to help generate new leads and purchases.
How Can We Help?
We hope our blog post was useful to learn more about how including blog posts on your website can provide many benefits for your business and for visitors to your website too. It is an important element to consider when creating a website or during a website redesign.
Business blogging helps to build trust, credibility, authority and loyalty with customers. Whilst generating new leads from website traffic from a wider audience and help to convert into a purchase or enquiry.
At 1PCS Creative we have designed websites for over 20 years and have the relevant expertise to ensure a website design stands out ahead of competitors.
If you are considering a new website or unsure if your website is performing as best it could for your audience, please feel free to get in touch with one of our team. We can happily discuss further how we can help and review your website to provide relevant recommendations.
Ben Webster
Creative director at 1PCS. Addicted to design, SEO, pizza and helping companies big and small succeed online.